Privacy Policy


These terms apply to the use of games and other products developed and/or published by ESDigital Games (‘we’ / ‘us’). Our registered offices are at Apartment 7 platt court, Newsom place, St. Albans, Hertfordshire, AL1 3GU, United Kingdom and at Kritis, 32,Papachristoforou building, 4th floor Limassol 3087 Cyprus.

This privacy and data policy (“Privacy Policy“) applies and has effect in respect of all games, related online services (including online network play connectivity and interactivity) and other software and products made available by us (together the “Game(s)”), as well as any other online features relating to the Games including our website (the “Website”), our online forums (the “Forums”), our social media providers accounts (the “Social Networks”) and User Support Centre (the “Support Centre“). Together the Game(s), the Website, the Forums, the Social Networks and Support Centre are referred to as the “Online Services”. This policy explains how we collect, process and store any personal data belonging to you, meaning information about you which is personally identifiable such as your name or email address. Such information is referred to throughout this policy as “Personal Information” or “data”.

By accessing and/or using our Online Services you consent to us collecting, processing, storing and sharing your Personal Information in the ways set out in this Privacy Policy. If you have any concerns about providing data to us or having it used in any manner permitted in this Privacy Policy you should not access our Online Services. Where we decide the purpose or means for which personal data you supply through these Online Services is processed, we are the “controller”. We will comply with all applicable data protection laws, including the General Data Protection Regulation 2016/679. 

The Online Services may contain hyperlinks to services owned and operated by third parties. These third party services may have their own privacy policies and we recommend that you review them. They will govern the use of personal information that you submit or which is collected by cookies and other tracking technologies whilst using these services. We do not accept any responsibility or liability for the privacy practices of such third party services and your use of these is at your own risk.

We may make changes to this Privacy Policy in future, which will be posted on this page. You should check this page from time to time to ensure you are aware of any changes. Where appropriate we may notify you of changes through the Games.

Collection and use of your data

On the one hand, your Data is collected by you communicating it to us. This may be Data that you enter in a contact form or if you connect our Services to third-party accounts, such as Facebook or Google. This may be Data that you enter when you play in our Game(s): how do you play (for example, completed levels, your purchases in a Game), type of the device used by you to play a Game, other games or application that you’ve used on your device and that can contain data you filled in while creating an account through our Online Services. Other Data is automatically collected when you download and use our Services. If you watch advertisements within our Services or those of your partners, we may also collect information about the advertisements served and how often you have viewed them, their location in the game and the identifier of your device. We and our partners may also collect information about your actions in relation to the advertisements, such as the page views, the time and the duration of the view.

In order to fully use our Services, it is necessary to provide the data listed below. Without this Data, we are not able to provide our Services in its full extent to you.

We may collect and use the following Data about you:

Information provided by you when using the Games (“Basic Information”)

When you download our Games, we collect the time, date and install source of your download (e.g. from a clicked advertisement). When you first play our games, we may automatically generate a user ID (“Player ID”).

We may collect the following information from you when you play our Games:

  • device data and technical data such as device type and operating system, network connection type and mobile carrier, screen resolution, device language;
  • mobile device identifiers such as your device ID advertising ID, which is an identifier unique to you if you use an Apple or Android device, but which doesn’t reveal your name, with your consent;
  • IP address and approximate location data (derived from your IP address);
  • your user preferences ans settings such as game language, settings regarding push-notifications and in-game sound and music; and
  • Core information related to your gameplay, such as your overall progression to a particular level or stage, gameplay attempts, rewards, your virtual currency stores or the completion of certain activities or events during your gameplay session (for example, completing a tutorial, passing a level, making a purchase or viewing a video ad), statistics including the playtime or the use of various features as well as the data associated with any bugs and mailfuntions (“Gameplay Statistics”).

Contact information provided by you when using the Forums, Social Networks or Support Centre (“Contact Information”)

We may ask you for, or you may submit, certain contact information to us whenever you contact us through the Forums, Social Networks or Support Centre.

This may include:

  • your avatar/profile picture (optional);
  • your username;
  • your email address;
  • your name, and
  • your password (Forums only).

Information collected for the purposes of providing analytics (“Analytics”)

We may collect technical information about your use of the Online Services through the use of tracking technologies and analytics.

Personal data we may collect includes the following:

  • the ad provider;
  • your Device ID, if you have opted in to personalized advertising;
  • your Player ID (which is generated by us and allocated to you when you first play our games);
  • your device operating system & version;
  • your device make and model;
  • purchase transaction types and spend you have made;
  • the country of your Device;
  • advertisements viewed and clicked, the number of times it was viewed, its location in the Online Service; and
  • identification of crashes and defects.

We may also collect information about your actions in relation to the advertisement.

We can combine the Data collected with our partners when you use our Online Services. We may also use all your Data collected to offer you personalized advertisements, products, services or content via our Services or those of our partners.

Information about you collected from third parties (“Third Party Log In Information”)

When you access the Online Services via a third party Social Networks such as Facebook, we may collect and store personal and non-personal information which is available on that third party social media provider, such as your Facebook name, your profile picture or its URL, your Facebook ID and other public data of your friends, provided that you have expressly agreed to the use of Facebook within the Online Services. We will also receive technical data in order to ensure the Online Services connect to the correct Facebook account.

Content created by our users which we host and display on the Forums, Social Networks and in the Support Centre (“User Content”)

When users submit their own User Content to the Forums, Social Networks or Support Centre, this content may contain personal and non-personal information. This could include information in or about the User Content, such as the location of a photo or the date a file was created, or anything else a user decides to communicate using these parts of our Online Services.

Information provided by you when making purchases in our Online Services

We do not collect or store any payment information such as your credit card number. When you make purchases within our Online Services, we only collect Data about purchase transaction types and spend you have made using virtual items in the Online Services.

Why we collect Personal Information about you and how will we use it?

We will use Personal Information about you (including Basic Information, Third Party Log In Information, Analytics and User Content) and you agree that we (or a supplier or group company acting on our behalf and only under our instructions) may use your Personal Information for such purposes as delivering our Games to you under the terms of use agreed between us, optimization our Games and Online Services, providing in-application purchases, storing your game progress and current status in a Game, integration of your Social Network accounts with our Games, providing Player and Customer Support.

We may also use Personal Information about you for the purpose of research and analytics. Also, there could be able other purposes for using your Personal Information about you by us like storing records or protecting our legal rights. 

A more detailed description of using your Personal Information is provided below.

Providing and optimizing our Online Services

We use Personal Information about you in order to have a possibility to provide you with our Games, Online Services, advertising, and other services and optimize them in order to make them better for you and all players using our Games. This includes using and analyzing collected data in order to make ensure that our Games are working correctly on all supported devices and are rejoicing all players at max.

Marketing and promotion

We may use Personal Information about you to serve you targeted advertising and send you personalized marketing materials about our services or related goods, for example, for sending you messages (including emails) for these purposes on our behalf or on behalf of third parties.

Customer service

We may use your Personal Information, including the data that you’ve provided to us while communicating in order to provide you with customer support through our channels of customer service. We may also use this data to connect with you, for example, while customer service or by sending news and updates about our Games and services. Finally, we use your Personal Information to manage your account and a relationship with us, and also to improve your experience with our services.

Statistics and analytics

To improve the features and design of our Online Services we may analyze all collected data. The analyses of your usage Data are usually conducted anonymously; i.e. the patterns cannot be traced back to you.

Specifically, we use third-party analytical tools in connection with our own Services. These partners process your data only at and according to our specific instructions and may use cookies and other tracking technologies to collect information about your use of our Online Services. We may also use your Personal Information to make researches, surveys or for the direct communication with you, for example, through sending you messages (including emails). We may also create reports, provide analytic and the same services for our sole use in order to receive research or business information, for example, for tracking potential issues or trends related to our services or in testing purposes of functions and/or content of a new Game.

Social Networks

We have several Social Network accounts that we use to communicate with our players. If you chose interaction through these accounts we will receive information about you and use it in connection with these accounts, including to communicate with you and publish your messages on these accounts.


From time to time, we may run contests, including in Games and through our Social Network accounts. Such contests will have their own specific terms and conditions, but the information you provide in connection with such contest will be used for the purposes of such contest. We may also publish names and entries.

Prevention of fraud and illegal activity

We process personal data for our legitimate interests of ensuring that any use of the Online Services is lawful and non-fraudulent, does not disrupt the operation of our services, does not harass our staff or other individuals, to enforce our legal rights and also in order to comply with our legal obligations.

Where we reasonably believe that you are or may be in breach of any applicable laws or our terms of use, we may use your personal information to inform relevant third parties such as your law enforcement agencies about the content.

We reserve the right to disclose your identity to any third party who is claiming that any User Content posted by you constitutes a violation of their intellectual property rights, or of their right to privacy. You may not copy, download, or embed any User Content without the express written permission of the content owner. You may not use any User Content for any commercial purposes, or any public performances.

Advertising and promotion

We may process Advertising Data to show you advertisements for third party services; including advertising that may reward you with benefits during your use of the Games.

The information we collect about you may be used to understand how advertisements placed in our Games have performed or how many people have viewed certain advertisements. We aggregate this information so that it does not personally identify you or permit you to be treated individually.

We may also use this information to reward users with benefits that can be used for further enjoyment of the Games from the viewing of certain advertising placed in our Games.

We will not pass or process your information for the purposes of marketing by third parties unless you give your consent should we ask for it. After you have given your consent, you may withdraw it at any time.

If you would like to find out more about the way these third parties collect and process your information please refer to their respective privacy policies and/or terms and conditions by clicking on the links provided above.

Deletion of your data

We may use your Personal Information in one of the following circumstances:

  • The existence of a contract between us to provide you with Online Services. You enter into this contract with us by accepting our Terms and Conditions.
  • Our legitimate interest (or reasonable expectations of users), to offer you the best possible user experience, such as to ensure the security of the Online Services, moderate the community or respond to your requests and questions.
  • If it is required to comply with a legal obligation or document compliance with legal obligations.
  • Your consent to offer you advertisements, products, services or personalized content kolibdepending on your user profile

Age Limits

To use our Online Services you must confirm full legal capacity or, in case of restricted legal capacity, obtain the consent of your legal guardian. We do not knowingly collect or ask for personal information from children. In case you can’t confirm full legal capacity, please do not send us any Personal Information about yourself, including name, address or email address. If we learn that we have collected Personal Information of a child, we will delete these as soon as possible. If you think that we might have Personal Information from a child, please contact us at

However, we may collect technical information required for delivering the Online Service and for the support of our internal operations from all users of our Online Services. 

As set out in the terms and conditions relating to our Online Services, you must be at least 13 years old to access and use our Online Services.

Your Rights

  • In case you have questions about this Privacy Policy or want to exercise your rights as described below, please contact us via email at

Obtain a copy of your Data – “Right of access and data portability”

At any time, you can request a copy of your Data. You may also consult the Data, use it yourself or transfer it to another service provider.

Correct your Data – “Right to rectification”

You have the right to correct your Data when it is inaccurate or incomplete (for example, change your address).

Delete your Account – “Right to erasure (right to be forgotten)”

You can request the closure of your Account and the deletion of the associated Data.

Limit the use of your Data – “Right to restriction of processing”

You also have the right to request that your Data no longer be used or not be deleted during the time we are processing your request.

Give and withdraw your consent – “Right to object and withdraw your consent”

At any time, you may withdraw your consent or object to the receipt of newsletters and advertising emails, the personalization of advertisements or the sharing of your Data with our partners (except for technical service providers) by email request to

We will not discriminate against and, therefore, not deny requests without legal reason, provide a different level of service or charge different prices to players that choose to exercise their rights.

Changes to this Privacy Policy

We reserve the right to update this Privacy Policy, if necessary, in compliance with the applicable data protection regulations. This way, we can adapt it to the current legal requirements and take changes in our services into account, e.g. when introducing new Online Services. The most current version always applies to your visit.


We hope that you won’t have any complaints about us or our Online Services. If you are unhappy with our use of your Personal Information then please contact our customer services department by

You also have the right to complain to your local data protection authority if there is a problem.


We will take all reasonable technical and organisational precautions to prevent the loss misuse or alteration of your personal information. For example, our databases are password protected and limited to essential employees only (such as ESDigital Games management or employees whose main role requires system access).

Please be aware that, although we endeavour to provide reasonable security for information we process and maintain, no security system can prevent all potential security breaches.

Legal matters

If any court or other competent authority finds any of the terms of this Privacy Policy to be invalid or unenforceable, the other terms of this Privacy Policy will not be affected.

Contact Information

This Privacy Policy was last updated on 15.12.2023.

All questions, comments or enquiries should be directed to ESDigital Games at We will endeavour to respond to any query or questions within three business days.